I found Roberta Soares’s blog post, “To observe is to dress…or is it?” very interesting. Roberta writes, “It is obvious that consumers must observe in order to make purchases, but what isn't often noticed is how the designers and corporate workers must observe also.” When purchasing a new dress or even when strolling through the mall you never think about what the designers and corporate workers are observing. Observation in the fashion industry is essential to the fashion designers and corporate workers to gain inspiration when predicting what the new trends will be. As Roberta explains consumers are highly influenced by what they see in the media. If a celebrity wears nothing but pink they you will suddenly see tons of pink in every department store. Roberta writes, “Samuels also expresses how important it is to be noticed in the fashion industry so that your work can be observed by others and then brought to the consumers.” Fashion designers want their clothes to be constantly observed so that more people decide to make the purchase. Roberta does a wonderful job of explaining how observation is the key to success in the fashion design industry and the corporate industry.
I would now like to switch gears and talk about qualitative research that is happening right on our campus. Meagan McLoughlin writes about how the QU Women’s soccer team was taking part in Qualitative Observation and didn’t even know it in her latest blog post, “Qualitative Research on the QUWS team.” This just goes to show you that you could be taking part in research and not even have a clue. Meagan writes, “One of our assistant coaches works at Yale and he conducts many different methods of research whether it is surveying us to see how healthy we eat and if that effects our play, or observing how many times in a game a specific player wins a head ball or their passing rate throughout the game.” The Women’s soccer team here at QU also participates in observation where they watch all 90 minutes of their games, allowing them to see what they can improve on next time. As you can see qualitative research is extremely useful to our everyday lives and I can almost guarantee that is it taking place on our campus multiple times a day.
Keep up the great work everyone, can't wait to read more! :)
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