Blog Number 4: Commenting on two Classmate’s Post

While my blog solely focuses on public relations in the entertainment industry and where we would be without entertainment, today I would like to branch out and see where we would be without blogging and also taking a look at PR campaigns in America and around the world. Public relations is constantly surrounding us. Reading my classmate’s blogs has allowed me to gain a wider understanding about ethics and research in the many different fields of public relations. By reading the thoughts of my classmates I find myself questioning and exploring more ideas in the world of public relations.
Steph Ferris’s blog, PR Research Blog, focuses on blogging as a form of public relations. She explains, “Companies are starting to use blogging as a form of research.” Steph goes on to write that cast members of TV shows are even blogging about their own show. What better way to make fans connect even more with their favorite TV stars? In Steph’s second blog post about ethics in research she examines a good question. Should bloggers follow the same code of ethics as PR professionals? I agree with Steph when saying that some ethics should be had but blogging shouldn’t be held to the same superior standard as the code of conduct that journalists follow. Blogging is supposed to be about freedom of speech and isn’t meant to be a formal article published in a magazine or paper. In my opinion the world of blogging was made to allow people to express their feelings without worrying about whether they are being judged. The blogging world should be free of judgment and bloggers should be able to write whatever they choose whenever they choose unless of course they are threatening, or putting someone else in harm or danger.
Mara Yamnicky’s blog, PR Campaigns Across the Globe, focuses on public relation campaigns around the world. Mara writes, “In a recent study found in this UK edition of PR Week, PR professionals were said not to place much emphasis on measurement of their campaign results. In fact, in a poll of 100 large companies, 55% of the companies believed the proportion of a PR budget that should be spent on measurement was only between 1 and 10%.” This baffles me that PR professionals in the UK do now want to spend the time on measurement in a pr campaign. Measurement is extremely important to a campaign and something PR professionals should always be expected to do. As I continued to read Mara’s blog titled, Research Results: Causing confusing in the Universal Language of the PR Campaign, she explains that many PR practitioners do not want to measure their results, don’t know how or don’t want to put the time and effort into it. I think that these people need a wakeup call because to get the results that are needed measurement should be taking place.