We have all heard about Nielson in class and maybe even have filled out one of their surveys! I recently read an article that sparked my interest! The Nielson Company is testing an online social network site for a diverse range of pop culture fans who are eager to make their voices heard in the entertainment industry. Nielson is using this site to explore and define experimental research in the media. Karen Watson, Senior Vice President of Communications at The Nielsen Company, and Executive Sponsor of Hey! Nielsen said, “If you’re passionate about any aspect of the entertainment world, you will find like-minded consumers on Hey! Nielsen. We hope this will be a fun place to share opinions and discuss your favorite shows, movies and music. And because we will be providing our clients with insights from Hey! Nielsen members, joining the network is a way to let the entertainment industry know what you think.” Members can contribute to the Hey! Nielsen Score, which will measure the “buzz” on a star, TV show, movie and other entertainment property. Data will also be taken from Billboard and The Hollywood Report. What a clever way to measure results! Nielson has been extremely successful over the past few years and I cannot wait to see what the results entail from their experiments on the social networking site. What will Neilson bring to the table next? Stay tuned until next time to find out!
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